Interactive Pixels
Year
24
Client
Ipixel
Work
Co-Founder, Growth &Design
Challenge
The behavior of users was unpredictable, assuming that bringing in similar experience would turn out to be the best idea. Research collected data that indicates emails do open up.
Impact
We tested the theory, raised funds to push things forward, conducted pilots, and I took this venture to India's top-tier business school for incubation.
WesimpliFi
REIMAGINING INTERACTIVE EMAILS: PERSONALIZED, ENGAGING & HIGH CONVERTING
Unfortunately, traditional reminder emails have a less than 1% success rate in prompting customers to return and complete their purchases.
Generic and impersonal
these emails often use one-size-fits-all messaging without personalizing the message to address the specific needs or concerns of the customer
Fail to address abandonment reasons
Traditional emails fail to understand and address the specific reasons why a customer might abandon their cart, such as high shipping costs, unexpected fees, or a complex checkout process
Inefficient timing
These emails often arrive too late or at inconvenient times, hindering their effectiveness in reminding customers about their abandoned carts
Ignored or deleted
Due to the generic nature and lack of personalization, these emails often end up being ignored or deleted, contributing to their low success rate
Solution
Let me introduce you to the innovation I hand-crafted myself.
Lushlore is our homegrown beauty product brand focused on automating image generation and marketing assets for sellers and merchants. While working on this, we identified the issue of cart abandonment.
What Shopify sends out if you have designed email templates around your brand.
This static email has a 0% conversion rate; it serves only as a reminder of the friction-heavy checkout process, which users often ignore because they do not associate with the experience.
My co-founder and I are sound and proficient in interactivity and AMP HTML, from which we developed a solution.
An interactive experience of using an e-commerce product directly popping in your inbox with an option of upselling personalised for you.
Interactive emails is broken in 3 section
S01: personalised branding with motion
Personalized branding and product brands need to engage customers, which is not possible in static, text-heavy emails.
S01: Abandoned Cart
The cart you left will arrive in your inbox unchanged, but it will include interactivity to add, remove, change quantities, and select options.
S03: Upselling
We customized recommendations based on previously bought items, or products they might find appealing when selected for the first time.
We conducted a pilot with multiple brands, and the results showed positive evidence of success.
That wine is mine
40% Abandoned carts recovered
We conducted our first pilot project with them, designing and customizing every single aspect.
Click-through Rate: -20%
Placed Order Rate: +68%
Attributed Revenue: +27%
Not just a product but I led the vertical og growth and design both
PHILOSOPHY BEHIND BRANDING
How we intended to present ourselves.
Innovation, playfulness, bold,
on point,
daring,
growth,
tech, fun and interactive
